On its face Transformers 2 was exactly what it was supposed to be: entertainment, action, pointless shots of cool dudes walking in slo mo, everybody running from explosions in slo mo, scantily clad anorexic white girls & badly formulated premises moving a shaky plot-line forward with the help of dopey slapstick characters.
It was a badly edited string of action clichés in CGI. Awesome! Total guy movie.
Now what was Transformers really about? It was about 1 thing: Advertising. What were they advertising you ask? 3 things:
1. The American Military Industrial Complex
2. General Motors
3. The Republic Capitalist Agenda
No I'm not nuts and no I'm not reading into things too much. Trust me, I'm not paranoid they are really after you! ;O).
Ok seriously. America's military is comprehensively paraded throughout the film: satellite technology, nuclear subs, aircraft carriers, attack drones (which, by the way, routinely kill mourners and their families in Pakistan), tanks, aircraft, response time and more, all conveniently in the Middle East - or a place that looks just like it (Egypt really but who's counting?). The advancement of tech was even illustrated in the geriatric Blackbird, JetFire. They made being a soldier look very cool and dying for your country a very action-packed career option! So kids, join the army - now!
General Motors gets some great mileage out the film too. Primarily through the twins and Sideswipe. The twins are the Chevrolet Trax (Mudflap - the red one) and the Chevrolet Beat (Skids - the green one) and Sideswipe is a concept car (according to this site). The compact cars are no arbitrary choice. With the market wanting more fuel efficient cars and not the massive gas guzzlers GM usually turns out of the assembly line - Skids and Mudflaps are the hope of GM - even if they are the most embarrassing black stereotypes since JJ in Goodtimes.
Now the fact that these two commercial entities (yes the military is commercial) are getting massive airtime is no accident. They both need and make lots of money. And that brings us to the Republican Agenda.
The philosophy embedded in Transformers (that you, the weak in mind have been thoroughly programmed to accept and that I, with my superior paranoia, can detect from miles away) is anti-diplomacy, kick-butting military might at all costs whenever and where ever we want. Kinda like what happened with Iraq.
The movie even took shots at Obama, having him hid in a bunker and his emphasis on diplomacy trashed obliquely by Optimus Prime and squarely by Sergeant Lennox. The Main message via the Suit, eventually sent parachuting into the desert, was that diplomacy sucks and gunshot fi bus! Why? Cause war makes money. That's right Transformers is all about selling cars and making war. Or as the neo-cons would put it - business as usual.
Yes people, after Transformers 1 and 2 you will happily accept that war is life and America (and one British soldier) is the saviour of the world. Just give it time. Now if you don't sell out completely you will at least have developed marginal sympathy for the American Commercial cause. Trust me, right after the movie I had an inexplicable urge to enlist with marines and buy a Chevrolet. How do you explain that?!
0 comments:
Post a Comment